About Jolly Consulting
We help B2B companies build affiliate programs that drive real, incremental revenue—not attribution theater.
Our Philosophy
We don't just manage programs; we engineer revenue.
In B2B SaaS, the affiliate channel is often misunderstood—stuck between low-value legacy tactics and high-friction manual management. We exist to bridge that gap.
Data-Led, Not Click-Obsessed
We believe partnerships should be your most efficient growth channel. That requires moving beyond simple "last-click" attribution and embracing Predictive LTV. We align incentives with your actual unit economics, ensuring you pay for high-value customers, not just empty leads.
Scale Through Intelligence
Great relationships are human, but finding them shouldn't be manual. We leverage proprietary AI automation to identify and recruit the specific content creators, educators, and B2B influencers who hold the trust of your Ideal Customer Profile.
True Incrementality
We measure success by one metric: New Revenue. We build ecosystems where partners are rewarded for creating demand, not just capturing existing traffic. If a partner isn't bringing you a customer you wouldn't have found otherwise, they aren't a partner—they're an expense.
Our Methodology
How we ensure every partner in your program is actually driving value.
Partner Vetting
We evaluate every potential partner against strict quality criteria before they join your program.
- Content quality and audience relevance
- Traffic source analysis
- Historical performance review
- Brand alignment assessment
Incrementality Measurement
We go beyond last-click attribution to understand which conversions are truly incremental.
- Customer journey analysis
- Incrementality testing frameworks
- New vs. returning customer tracking
- Multi-touch attribution analysis
Automation & Scale
We build custom tools and integrations to scale your program efficiently.
- Platform API integrations
- Automated partner communications
- Performance monitoring dashboards
- Workflow automation
Continuous Optimization
We don't just launch and leave. We continuously monitor and optimize for results.
- Regular performance reviews
- Partner quality audits
- Commission optimization
- Recruitment pipeline management
Platform Expertise
We have deep experience with all major affiliate platforms and their APIs. This allows us to build custom integrations and automation that wouldn't be possible otherwise.