B2B Affiliate Program Services
Affiliate programs, AI search visibility and the automated operations that run both, for B2B SaaS, AI and fintech companies.
Affiliate Program Strategy & Launch
Build your affiliate program from the ground up with the right foundation for quality and scale.
B2B SaaS companies looking to launch their first affiliate program or restart with a quality-first approach.
- Program structure and commission design
- Platform selection (PartnerStack, Impact, Everflow, Rewardful)
- Partner quality criteria development
- Tracking and attribution setup
- Launch roadmap and partner activation plan
- Initial partner outreach and recruitment
Program Audit & Optimization
Identify leakage and optimize your existing program for incremental revenue.
Companies with existing programs that suspect they're paying for non-incremental conversions.
- Partner quality assessment
- Attribution analysis and incrementality testing
- Commission structure optimization
- Coupon/deal site impact analysis
- Performance benchmarking
- Prioritized recommendations report
Marketing Engineering
Automated systems that run the repetitive work of a program so the team's hours go to revenue, not admin.
Teams running a program on PartnerStack, Impact, Everflow or Rewardful who spend more time on admin than on partners.
- Reporting dashboards and weekly Slack updates
- Application triage and partner scoring
- Fraud and cookie-stuffing detection
- Recruitment pipelines across publishers, creators and agencies
- Drafted partner replies and outreach
- Built with Claude Code, Codex, Hermes and OpenClaw on platform APIs
Partner Recruitment & Management
Find and activate quality partners who will actually drive new customers.
Programs that need to grow their quality partner base or replace underperforming partners.
- Target partner identification
- Personalized outreach campaigns
- Partner vetting and quality scoring
- Activation and onboarding
- Ongoing relationship management
- Performance monitoring and optimization
AEO Optimization
Optimize your brand's visibility in AI search engines like ChatGPT, Perplexity, and Claude.
B2B companies wanting to be cited by AI assistants when prospects ask buying questions.
- AI visibility monitoring and share of voice tracking
- Adjacent category ownership strategy
- Affiliate content update outreach for AI citations
- Review-site presence (G2, TrustRadius, SourceForge)
- Content partnerships and citation outreach
- Interactive AEO Toolkit with tracking tools
Program Rescue
For brands stuck with low-quality partner bases or programs that aren't delivering results.
Programs that have been neglected, acquired, or are delivering poor ROI.
- Full program assessment
- Low-quality partner identification and removal
- Partner base restructuring
- New partner recruitment
- Attribution and tracking fixes
- Performance recovery plan
Platform Expertise
We work with all major affiliate platforms and have deep experience with their APIs and capabilities.
How We Work
Our engagement process is designed to deliver results quickly while building for long-term success.
Discovery
We assess your current state and define success metrics
Strategy
We develop a customized plan for your program
Execution
We implement the strategy and build your program
Optimization
We continuously improve based on data
Frequently Asked Questions
What does a program audit include?
Our program audit covers partner quality assessment, attribution analysis and incrementality testing, commission structure evaluation, coupon and deal site impact analysis, and performance benchmarking against industry standards. You receive a detailed recommendations report with prioritized action items.
What platforms do you work with?
We have deep experience with PartnerStack, Impact, Everflow, Rewardful, and FirstPromoter. We help with platform selection for new programs and can manage migrations between platforms.
How long does it take to launch an affiliate program?
A basic program can launch in 4-6 weeks. A well-structured program with proper strategy, platform setup, and initial partner recruitment typically takes 8-12 weeks.
What commission rates should B2B SaaS companies offer?
B2B SaaS commissions typically range from 20-30% of first-year revenue or fixed amounts of $50-$500+ per qualified lead or trial. Rates depend on margins, LTV, and the complexity of partners' influence on the sale.
What is AEO and why does it matter for B2B?
Answer Engine Optimization (AEO) is the practice of optimizing your brand's visibility in AI search engines like ChatGPT, Perplexity, and Claude. For B2B companies, being cited by AI assistants when prospects research solutions drives high-intent traffic and positions you as a category leader.
How do you measure success?
We focus on incremental revenue: revenue that wouldn't have occurred without the affiliate's influence. Beyond that, we track partner quality scores, attribution accuracy, cost per acquisition from affiliates, and for AEO engagements, share of voice across AI search engines.