B2B Affiliate Programs, Engineered
We build and run affiliate programs for B2B SaaS, AI and fintech companies, get brands cited in AI search, and automate the operations behind both. Measured on new revenue, not last-click attribution.
- PacingMonthly new-revenue goal on pace
- Went quiet3 partners with no referrals in 30 days. Check-ins drafted.
- Fraud check1 partner: most clicks from autosurf referrers. Flagged for review.
- Applications14 reviewed: 9 approve, 3 reject, 2 need you
- New leaders2 content partners moved into the top 10
Former global lead of ClickUp's affiliate program
Silver, Best B2B Performance Marketing Strategy, Global Performance Marketing Awards
PartnerStack, Impact, Everflow, Rewardful, FirstPromoter
Most Programs Lose Their Best Hours to Admin
Reporting, application reviews, fraud checks, partner replies and recruitment research eat the week before anyone talks to a partner. We build automated systems that run that work, so the team's hours go to recruiting, activating and growing the partners who drive new revenue.
How the automation worksDashboards refresh daily. A Monday report covers goal pacing, partners who went quiet and new revenue leaders.
Every pending application scored on domain data and email type, with an approve, reject or review call.
Sweeps for cookie stuffing, autosurf traffic and self-referrals, with the evidence for each partner.
Partner messages drafted in the program's voice and held for review before anything sends.
Competitor partner lists built from backlink data and live scrapes, scored and deduplicated.
What We Bring to the Table
Partner strategy, commission and attribution design, and the automated systems that run a program day to day.
Strategic Partnerships
We identify, pitch, and nurture high-value partners who can influence B2B buying decisions: content creators, industry analysts, tech reviewers.
- Partner vetting & scoring
- Relationship-driven recruitment
- Incrementality measurement
Marketing Engineering
Automated systems built with Claude Code, Codex, Hermes and OpenClaw that run reporting, application triage, fraud detection, recruitment and partner replies, so your team's hours go to partners, not admin.
- Reporting dashboards and weekly updates
- Fraud and cookie-stuffing detection
- Recruitment pipelines and drafted partner replies
Proven Experience
Former global lead of ClickUp's affiliate program. Built an 8-figure annual commission program with content partners now cited in AI responses.
- 8-figure annual commissions
- Predictive LTV payout models
- LLM/AI citation strategy
ClickUp: Scaling to 8-Figure Annual Commissions
As former global lead, we engineered a complete shift in strategy: pivoting to a Cost Per Free Signup model with predictive LTV, building AI-powered automation for partner management, and dominating B2B social through YouTube influencers.
- 8-figure annual commissions
- Silver at the Global Performance Marketing Awards
- No coupon or deal sites
- Predictive LTV payout model
Services
From launching new programs to rescuing underperforming ones, we bring hands-on experience to every engagement.
Affiliate Programs
Strategy, launch, rescue and ongoing management on PartnerStack, Impact, Everflow and Rewardful.
Answer Engine Optimization
Review-site presence, citation outreach and content partnerships so ChatGPT, Perplexity and Claude cite your brand when buyers research solutions.
Marketing Engineering
Automated program operations built with Claude Code, Codex, Hermes and OpenClaw that take reporting, triage, fraud detection and partner replies off your team.
Learn B2B Affiliate & AEO
Free guides, tools, and definitions from the strategies we use with clients.
Blog
Strategy guides on commissions, recruitment, attribution, and AI visibility.
Free Tools & Guides
Partner scorecard, coupon calculator, and seven in-depth strategy guides.
AEO Toolkit
Interactive calculators and playbooks for getting cited by AI search engines.
Glossary
Plain-English definitions of affiliate and AEO terms worth knowing.
Frequently Asked Questions
How does B2B affiliate marketing differ from B2C?
B2B affiliate marketing focuses on longer sales cycles, higher-value transactions, and relationship-building. Unlike B2C's impulse buys, B2B partners need to educate and influence deeply, often requiring more technical content and professional credibility.
What is incremental revenue in affiliate marketing?
Incremental revenue is revenue that wouldn't have occurred without the affiliate's influence. We focus on measuring true incrementality to ensure you're paying for new growth, not just subsidizing customers who would have bought anyway (often the case with coupon sites).
How do you vet affiliate partners?
We use a rigorous quality-first approach. We evaluate potential partners based on their content quality, audience relevance (ICP fit), traffic sources, and professional reputation. We prioritize partners who add value through education and trust.
How quickly can I expect results?
B2B programs take longer to ramp than B2C due to sales cycles. Typically, you'll see initial partner activation within 1-2 months, with meaningful revenue contribution starting around months 3-6 as partners build content and influence within their networks.