The Search Landscape Has Fundamentally Changed
Your prospects no longer start with Google. They ask ChatGPT, Perplexity, Claude, and Gemini: "What's the best {your category} tool for {their use case}?" If your brand isn't in those AI-generated answers, you're invisible to a growing majority of B2B buyers — and the brands that are getting cited are capturing the entire shortlist.
of B2B buyers used AI in their purchase journey
name ChatGPT as their primary research tool
brands capture 80% of AI recommendations per category
increase in sales conversions from AI recommendations
The Jolly AEO Framework
A four-pillar methodology for B2B brands to become the AI-recommended answer in their category.
Content Authority
Create citation-worthy content that AI engines trust and reference.
- Adjacent category ownership strategy
- Expert-authored long-form guides
- FAQ-rich structured content
- Citation-worthy data and research
Technical Visibility
Structure your digital presence so AI crawlers can find, understand, and cite your brand.
- llms.txt implementation
- Schema.org structured data
- Semantic HTML and metadata
- AI-friendly site architecture
Ecosystem Signals
Build the third-party signal network that tells AI engines your brand is authoritative.
- B2B review ecosystem (G2, Capterra)
- Affiliate content update outreach
- Social media signal amplification
- Industry publication citations
Measurement & Iteration
Track your AI visibility and iterate based on real share-of-voice data.
- AI Share of Voice monitoring
- Brand mention tracking
- Sentiment analysis
- AEO Toolkit with interactive tracking tools
Get Your AEO Toolkit
Our AEO Toolkit gives you everything you need to optimize your brand's presence across ChatGPT, Perplexity, Claude, and Gemini. Calculate revenue opportunity, score your content, build review strategies, and set up tracking.
- Brand mention tracking across AI platforms
- Share of voice vs. competitors
- Sentiment analysis of AI responses
- AI-powered optimization recommendations
- Outreach pipeline for citation building
How We Make Your Brand AI-Visible
End-to-end AEO consulting from audit to ongoing optimization.
AI Visibility Audit
Baseline your brand's current presence across ChatGPT, Perplexity, Claude, and Gemini.
Content Strategy
Build citation-worthy content designed to be referenced by AI when buyers ask category questions.
Technical Implementation
llms.txt, schema markup, and site architecture optimized for AI crawlers.
Review Ecosystem
Optimize your presence on G2, Capterra, and TrustRadius — the sources AI engines trust most.
Affiliate Content Outreach
Update partner and affiliate content so it earns AI citations for your brand.
Ongoing Monitoring
Track share of voice, sentiment, and citations with our AEO Toolkit.
Deep Dives: AEO Strategy for B2B
Read our in-depth guides on AI search optimization.
Beyond the Blue Link: AEO Optimization Guide for B2B
Strategic guide to AEO covering share of voice, sentiment, salience, and getting cited by ChatGPT and Perplexity.
How to Increase LLM Rankings for B2B Brands
The definitive guide to increasing your brand's visibility in ChatGPT, Claude, and Gemini. Covers the 6 content buckets, golden queries, and ROI measurement.
G2 x Capterra Merger: AEO & Affiliate Impact
What the G2-Capterra merger means for your AEO visibility, affiliate costs, and product categorization strategy.
Looking to compare AEO tools for your team?
Compare AEO Tools on BestAEOTools.comWhy Jolly Consulting for AEO
Affiliate + AEO Synergy
We built our AEO practice from the affiliate channel. We understand how third-party content, review sites, and partner ecosystems feed AI training data — because we've been optimizing those channels for years.
B2B-Specific Methodology
Most AEO agencies apply B2C playbooks. We focus on B2B buying committee dynamics, long sales cycles, and the specific AI queries your prospects actually ask when evaluating solutions.
Measurement-First Approach
We don't just optimize and hope. Our AEO Toolkit gives you interactive tools for share of voice, sentiment, and citation tracking so you can see exactly how your brand's AI presence is growing.
Frequently Asked Questions
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of optimizing your brand's content and digital presence to be cited by AI-powered search engines like ChatGPT, Perplexity, Claude, and Gemini. Unlike traditional SEO which targets Google's blue links, AEO focuses on being the recommended answer when buyers ask AI tools for product and category advice.
How is AEO different from traditional SEO?
SEO optimizes for ranking in search engine results pages. AEO optimizes for being cited in AI-generated answers. AI engines pull from different signals than Google — they weight structured data, third-party authority, review platforms, and citation-worthy content patterns. AEO requires a fundamentally different strategy.
Why does AEO matter for B2B companies specifically?
94% of B2B buyers now use AI tools during their purchase journey, and 47% use ChatGPT as their primary research tool. In B2B, only 5 brands typically capture 80% of AI recommendations per category. If you're not one of them, your competitors are getting the shortlist while you remain invisible.
How do you measure AEO success?
We track AI Share of Voice (how often your brand is mentioned vs. competitors), Brand Salience (how prominently you appear), Sentiment (whether AI describes you positively), and Citation Rate (how often AI links to your content). Our AEO Toolkit provides interactive tools for tracking and optimizing all these metrics.
How long does it take to see AEO results?
Initial improvements in AI visibility typically begin within 4-8 weeks as technical and content changes take effect. Significant share of voice improvements usually appear within 3-6 months. Unlike SEO, AEO results can shift faster because AI models update their knowledge more frequently.
Can you help with both AEO and traditional affiliate programs?
Yes. In fact, affiliate and AEO strategies reinforce each other. Affiliate partners create the third-party content that AI engines cite. When we optimize your affiliate ecosystem for AI visibility, your partners' content becomes a source that AI engines reference when recommending solutions in your category.