Resources
Free tools, templates, and guides to help you build a quality-focused B2B affiliate program.
Free Tools
AEO Toolkit
AI Website Builder
Coupon Cannibalization Calculator
In-Depth Guides
B2B Affiliate KPIs & Commission Structures
LTV models, tiered structures, PLG vs sales-assisted benchmarks, and formulas your CFO needs
B2B Affiliate Recruitment Guide
ICP building, Clay + N8N automation, outreach templates, and channel-by-channel sourcing strategies
B2B Affiliate Publisher Types Guide
How to commission and manage every B2B publisher type: content creators, review sites, tech partners, influencers, and agencies
B2B Affiliate Program Optimization Guide
Incrementality testing, partner tiering, the continuous optimization playbook, and revenue-per-partner frameworks
B2B Affiliate Activation Tactics Guide
The 5-stage activation lifecycle, backlink offers, contest strategies, tiered programs, and re-engagement playbooks
B2B Affiliate Terms & Conditions Guide
PPC policies, coupon restrictions, compliance clauses, enforcement frameworks, and a starter T&C template
B2B Affiliate Data & Attribution Guide
Cross-channel attribution, quality signals, custom KPIs, Partner Quality Score, and the Predictive LTV commission model
More guides coming soon. Browse our blog for additional articles.
Frequently Asked Questions
What is incremental revenue in affiliate marketing?
Incremental revenue is revenue that wouldn't have occurred without the affiliate's influence. It represents truly new customer acquisition, not conversions that would have happened through other channels.
How do you vet affiliate partners for quality?
We evaluate partners based on content quality, audience relevance, traffic sources, and historical performance. We look for partners who genuinely influence purchasing decisions, not those who simply capture last-click attribution.
What's the difference between B2B and B2C affiliate programs?
B2B programs have longer sales cycles, higher-value transactions, multiple decision-makers, and require partners who can educate and influence rather than drive impulse purchases. Commission structures and partner types differ significantly.
How long does it take to launch an affiliate program?
A basic program can launch in 4-6 weeks. A well-structured program with proper strategy, platform setup, and initial partner recruitment typically takes 8-12 weeks.
What commission rates should B2B SaaS companies offer?
B2B SaaS commissions typically range from 20-30% of first-year revenue or fixed amounts of $50-$500+ per qualified lead/trial. Rates depend on margins, LTV, and the complexity of partners' influence.
How do you prevent coupon sites from stealing attribution?
Strict partner vetting, modified attribution windows, first-click or multi-touch attribution models, and ongoing partner audits. Some programs also use coupon-blocking technology.