Coupon Cannibalization Calculator
Discover how much revenue coupon affiliate sites are stealing from your brand every month.
How It Works
1. We Search Google
We search for "[Your Brand] coupon" and analyze the top 10 organic results.
2. We Identify Poachers
We check results against our blacklist of known coupon affiliate sites.
3. We Calculate Loss
Based on coupon site presence, we estimate your monthly revenue leakage.
Why Coupon Cannibalization Hurts Your Business
When someone searches "[Your Brand] coupon," they've already decided to buy from you. Coupon affiliate sites rank for these searches and intercept these customers at the last second—taking credit (and commission) for sales that would have happened anyway.
This isn't affiliate marketing. It's attribution theft. You're paying commissions for customers who were already on your checkout page.
The more coupon sites that rank for your brand terms, the higher percentage of your affiliate budget is being wasted on non-incremental conversions.