Generative Engine Optimization Agency for B2B Brands
Generative engine optimization decides whether your brand appears when a buyer asks an AI engine what to purchase. Jolly Consulting runs GEO engagements for B2B companies: founder-led, grounded in citation research rather than recycled SEO playbooks, and measured in share of voice you can see move month over month.
GEO, AEO, LLM SEO: One Discipline, Several Names
The industry has not settled on a label. Academic papers and part of the marketing world say generative engine optimization. Practitioners who came from search say answer engine optimization. Others say LLM SEO or AI SEO. Every one of these names describes the same work: making your brand the one AI engines cite and recommend when buyers ask category questions.
Jolly Consulting uses AEO internally. The AEO agency page and the AEO consulting pillar cover the identical methodology you will find here. This page exists because half the market searches with the GEO term, and the terminology split should not cost you the answer.
What Actually Moves AI Recommendations
Ahrefs 2026 research, built on more than a billion data points, gives GEO a factual foundation. Four findings drive how we spend your budget:
- ChatGPT's most-cited page format is the "Best X" listicle, at 43.8% of cited page types. So we place and update your presence in the listicles AI engines already trust before we write anything new.
- YouTube has the strongest correlation with AI brand visibility (0.737), higher than backlinks, page count, or domain rating. So video is a core channel in every GEO plan.
- 28.3% of the most-cited pages get zero Google organic traffic. Google position is not the entry ticket; citation-worthiness is.
- Schema markup shows no measurable effect on AI citations. We still add it for Google rich results, and we never bill it as GEO work.
How a GEO Engagement Works
Six workstreams, run directly by the founder, reported monthly.
Visibility Baseline
We run your category's buying prompts through ChatGPT, Perplexity, Claude, and Gemini and record who gets recommended, who gets cited, and where you rank in each answer.
Golden Query Set
We define the prompt set that matters for your pipeline: the questions your actual buyers ask when they evaluate tools in your category.
Content and Listicle Placement
We create and place content in the formats generative engines cite, led by "Best X" listicles, the single most-cited page type.
Third-Party Authority
Review platforms, partner content, and industry publications carry more citation weight than your own domain. We build that footprint deliberately.
Video Strategy
YouTube shows the strongest correlation with AI brand visibility of any channel measured. We make it part of the plan, not a someday item.
Measurement and Iteration
Monthly share of voice, sentiment, and citation tracking against competitors, so budget follows what the data says is working.
Want the tactical detail first? Read How to Increase LLM Rankings for B2B Brands, the AEO Optimization Guide for B2B, and the AEO Revenue Attribution Methodology.
Frequently Asked Questions
What is generative engine optimization (GEO)?
Generative engine optimization is the practice of earning recommendations and citations inside AI-generated answers. When a buyer asks ChatGPT, Perplexity, or Gemini for the best product in a category, GEO determines whether your brand appears in the response and how it is described.
Is GEO different from AEO?
No. GEO (generative engine optimization) and AEO (answer engine optimization) describe the same discipline. The GEO term came out of academic research and parts of the marketing community; AEO is more common among search practitioners. Some people also say LLM SEO or AI SEO. The methodology is identical, and Jolly Consulting's AEO and GEO engagements are the same service.
What does a generative engine optimization agency do?
A GEO agency audits how AI engines currently answer a category's buying questions, builds and places content in the formats those engines cite, strengthens third-party signals on review platforms and partner sites, and tracks share of voice over time. Jolly Consulting delivers this as a founder-led consultancy rather than a layered agency team.
Which AI engines do you optimize for?
ChatGPT, Perplexity, Claude, Gemini, and Google's AI Overviews and AI Mode. Each engine weighs sources differently, so the visibility baseline measures them separately. Most B2B categories see the biggest pipeline effect from ChatGPT and Perplexity, where software buyers concentrate their research.
How do you measure GEO results?
Share of voice (how often you appear in answers to your golden queries versus competitors), citation rate (how often engines link your content or content that recommends you), and sentiment (how the engines describe you). We report these monthly and tie them to pipeline through our attribution methodology.
Does traditional SEO still matter for GEO?
It helps but it is not the qualifier. Ahrefs 2026 research found 28.3% of the pages AI engines cite most receive zero Google organic traffic. Citation-worthiness, format, and third-party authority decide what generative engines use. A page can win citations without ever ranking, and a #1 ranking can go uncited.